Portfolio
Product Descriptions/SEO:
There’s a saying in copy land: nobody reads the copy. On Walmart.com, for a huge brand like TicTac, this is very true. Hell, you have to scroll through all the bs just to find the descriptor. If anything, a consumer might read the bullet points.
This project for Ferrero Rocher, and others like Oscar Meyer, was largely about optimizing with keywords (stuffing? maybe - hey I do what they tell me). And for the few eyes that did land on the copy - I reminded them of all the benefits, from convenience to flavor.
Landing Page:
Women’s wellness/beauty brand with a focus on their main product, a debloat tea. This landing page was part of a sales funnel for taste testers and email capture. With a customer’s email in hand, you can tell them a story in which they are the main character. In this case, one where they will feel hot and thin again.
Blog Content:
While copy and content are not exactly the same thing, there is some overlap in purpose. Rather than using a content mill, a copywriter is an ideal expert to write for your blog. They know best how to match your brand voice and target your audience.
I’ve written many pieces for Facetune’s blog about makeup, fashion, and astrology. These topics interest me (which helps A LOT) but do I know everything about makeup? Nah. Am I even part of Gen Y/Z?
Listen, never ask a woman her age.
But okay, the answer is, no. I figure it out though. It’s called copywriting.
Home Page:
This sexy website needed a concise headline that told their audience the benefits, flat out - I offered him about 20 options. Some clever word-play was used to describe product tabs.
So here’s the thing with cleverness, it ONLY works when it’s used with clarity and benefits-to-consumer. Sometimes, it isn’t needed at all. Forget what you think you know, the only copy that matters is copy that works.
Product Description:
This startup needed product descriptions that were feminine, irreverent and trendy. Good product descriptions should give you a feeling, remind you of an experience. All while listing the important specs of the product.
Here you go.
Facebook Ad:
I once tried to hike the Appalachian Trail (2,000+ miles) with a Tinder match I knew for 3 months. Socks are important for this kind of thing, the right ones prevent stink and blisters.
I lasted 2 weeks on the trail, but my love for these socks remained. This ad was meant to target an audience much like this. Everyday people, that are thru-hiking failures yet still love the outdoors. Spec.
Website Copy:
Here’s is a little tale about a business. They needed website copy and they were in love with their damn stats. I told them that it was overkill. Too many words, too many stats. We had to come to a few compromises (I can do that).
No one gives a shit about boring features or how you built your business. All your customer wants to know is, What’s in it for ME?
You don't have to believe or like it - but it works. Let me flesh that message out for you.
Web Banner Ad:
Banner ads can be be easily overlooked, so you need to capture attention quickly. To achieve this I used some mystery/curiosity in the first frame, followed by clear benefit-to-consumer copy in the following. Spec.
Easy Crochet Pattern That Will Get You Compliments.
NOTE: This is a pattern, not a finished product
Instant PDF download
Written instructions for pillow and tassels
Photos and tips included throughout
List/descriptions of all materials used
Completed project measures 21”x 25”
Product Description/eCommerce:
This client had some unorganized product descriptions that were heavy in features but lacked information about consumer benefits. I cleaned the listings up with a benefit driven headline, followed by a detailed list of features.